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Feasibility Studies

What is the feasibility of selling a specialized, handheld power tool in a specific European country?

Handheld Power Tool

Subcontracted, a study on behalf of an international client to evaluate a specific European market potential for a single purpose handheld power tool. We interviewed prospective users in this European market (typically construction contractors) to discover their needs, met and unmet, as well as acceptable pricing ranges. The study confirmed that while the product had several highly desirable features, it was inadequately powered for the target market.

Another Example of a Feasibility Study

Cellular Telephone Services

Subcontracted, for a telco client, a CI study of US cellular providers, their markets and the technologies provided to each market.

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