TERRY BOYLE
terry@boylemarketing.com

1250 Marlborough Court, Suite 12
Oakville, ON L6H 2W7
(905) 338-8842



Product Positioning Studies

What is the market requirement for a new ‘low value payment card’ in the fast food industry?

Low Value Payment Cards

Subcontracted, we performed a study in the rapidly emerging low value payment card area, typically used in fast food purchasing. We compiled details of competitors, their business styles and plans.


Other Examples of Product Positioning Studies

Handheld Computer Manufacturer, Multiple Studies

Subcontracted, we provided input to a variety of studies for a global provider of handheld computer products and services. Some focused on the end client’s customers, others focused on the competitors and their customers to help the contractor understand ‘what was hot and what was not’, and the balance on the client’s operating divisions to provide input for recommendations.


Federal Corporation

Subcontracted, input to several strategy studies which centred on business process reengineering and organizational realignment through interviews with senior bureaucrats.


© 2010 Terry J. Boyle and Associates

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